The valuation is constructed in deliberate layers, starting with a pure financial core and expanding outward to capture the full economic picture of the business. We begin by establishing intrinsic value using our financial models; normalised EBITDA, discounted cash flow (DCF), and comparable company analysis to define what the business is worth based solely on sustainable cash generation and risk. This creates a clean, auditable baseline. From there, additional layers are applied to reflect reality beyond the numbers: strategic positioning, defensibility, market power, brand equity, and any structural or regulatory advantages. Each layer is assessed independently, quantified explicitly, and only added where it is justified, resulting in a final valuation that is cohesive, transparent, and defensible as a single integrated outcome rather than an inflated headline figure.

Meet Jody.

After 13 years working with high-calibre entrepreneurs, and by consistent demand from founders and investors alike, Jody formalised this offering through RUN-OPS.

"During a raise or an exit, founders consistently requested this service from me and my team. Because watching YouTube tutorials can be excruciatingly painful. 'Senior' accountants try it and fail and AI provides smart responses but either hallucinates or doesn't understand how to look for and remove nuances from the financial history. Let alone understand the additional premiums that can be layered on top of the foundational financial model to produce a high, but accurate valuation. And that's what founders want, a justified high valuation."

FAQs

1. How long does the valuation process take?
14 business days, assuming we have received acceptable financial statements from you.

2. Who actually performs the valuation?
Your valuation is prepared by our certified financial analysts with backgrounds in Big-4 firms and private equity, not book keepers or AI tools.

3. What documents do I need to provide?
We’ll need your P&L statement, balance sheet, and cash flow statement ideally covering the last three financial years.

4. How accurate is the valuation?
At the financial model layer, each valuation follows a private-equity-grade methodology based on DCF, EBITDA multiples, and market comparables, amongst other measurements. This produces a number you can stand behind with investors or buyers.

5. Will my information stay confidential?
Absolutely. Before we begin we all sign non-disclosure agreements. All financial data is treated with strict confidentiality.

6. Can my accountant or AI do this instead?
They can try but neither can deliver the depth, accuracy, or investor-grade credibility of a professional appraisal built by real valuation experts.

7. What will I receive at the end of the process?
You’ll receive 1x Google Sheet deliverable which consists of the in depth financial model, 1x premium report if there are any additional premiums we can add on top of the financial layer and finally, 1x Loom video walkthrough explaining everything.

8. What types of businesses is this service best suited for?
We work primarily with established, revenue-generating companies typically doing over at least USD $1M ARR and operating for at least three years.

9. How is this different from a broker valuation?
Brokers often provide sale-motivated estimates. We deliver neutral, investor-grade valuations.

10. What if my financials aren’t perfectly organized?
That’s fine; our team will guide you on what’s required to ensure accuracy. This might require you to clean up your financial history first before we proceed.

11. How does this valuation service connect with RUN-OPS?
It's an extension of the same operational expertise. RUN-OPS helps founders fix the underlying systems that drive enterprise value, while this valuation shows you what your business is worth today and why. Together, they give you both the diagnosis and the exact lever to increase valuation.

Designed For

Entrepreneurs who are curious to know what their company could be worth in a future sale or exit.

How The Service Works

1. You provide your financial statements

2. We deliver the appraisal ✅

How The Deliverable Works

What's your business worth?

Meet Jody.

Ready to find out the true enterprise value of your business?

FAQs